digital marketing manager latest jobs salary in pkr Rs 80,000 - Rs 100,000 a month - humaryjobs

digital marketing manager latest jobs salary in pkr Rs 80,000 - Rs 100,000 a month - humaryjobs

digital marketing manager latest jobs salary in pkr Rs 80,000 - Rs 100,000 a month - humaryjobs

digital marketing manager latest jobs salary in pkr 

Digital Marketing Manager

Rs 80,000 - Rs 100,000 a month

Job details

Salary

Rs 80,000 - Rs 100,000 a month

Job Type

Full-time

Full Job Description

Roles and Responsibilities:

· Designing and overseeing all aspects of our digital marketing department including organic, email, social, and performance marketing

· Developing and monitoring campaign budgets.

· Planning and managing our social media platforms.

· Preparing accurate reports on our marketing campaign’s overall performance.

· Coordinating with advertising and media experts to improve marketing results.

· Identifying the latest trends and technologies affecting our industry.

· Evaluating important metrics that affect our website traffic and target audience

· Working with the team to brainstorm new and innovative growth strategies

· Overseeing and managing all contests, giveaways, and other digital projects

· Manage team’s tasks and train team members

Requirements:

· Bachelors from a reputed university

· 2-3 years of experience

· Highly creative with excellent analytical abilities

· Outstanding communication and interpersonal skills.

· Up-to-date on the latest trends and technologies in digital marketing.

Job Type: Full-time

Salary: Rs80,000.00 - Rs100,000.00 per month

Digital Marketing Consultant (Sales)

Job details

Job Type

Full-time

Full Job Description

Position Title: Digital Marketing Consultant (Sales)

Job Timings: 7:00 PM to 3:00 AM

Reporting to: Business Development Director

Department: Marketing

Location: Bahria Town Phase 4, Rawalpindi

About Us:

Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We are looking to hire an experienced Digital Marketing Consultant who possesses the skills required to bring on new clientele. The ideal candidate must have confidence and discipline to cold-call potential customers as well as should possess consultative selling skills to engage potential customers in accordance to their needs and how our services can provide a solution for them.

Education & Professional Qualification:

Degree(s)/Major(s): BBA/ MBA in related field or equivalent experience in Marketing.

Experience:

1 to 3 year proven work experience in a similar role.

What We Offer:

A wide range of challenging assignments ,We don’t just offer a job; we offer a career with varying assignments and lots of development opportunities.

Continuous coaching – you will work with passionate people and receive both formal training as well as day-to-day mentoring from your coach and manager.

Dynamic and respectful work environment – employees are at the core, we value every individual and encourage initiatives, promoting agility and work/life balance.

A competitive compensation package, in line with your qualifications and experience.

As an equal employment opportunity provider, Reach First makes all decisions of employment purely on the basis of merit.

Responsibilities:

Cold-calling in order to create interest in our services and generate new business leads.

Document all call information according to standard operating procedures.

Follow up customer calls on a daily basis.

Generate qualified opportunities through networking events, outbound calling, seminars/webinars and various other sales oriented activities.

Identify client’s goals, budget and their vision for their business.

Propose tailor-made marketing strategies to clients through our state of the art proposal system.

Advice clients on their on-going marketing campaigns managed by Reach First.

Provide business consultation to clients to help them streamline their marketing processes.

Perform market research & provide feedback on future buying trends.

Complete call logs and reports.

Obtain new clients by networking, cold calling, advertising or any other means of generating interest from potential clients.

Requirements:

Knowledge of customer service practices and principles.

Ability to handle tight deadlines and work under pressure.

Excellent data entry and typing skills.

Extensive knowledge of digital and online marketing services such as website development, SEO, PPC, social media and various other online marketing tactics.

Excellent proficiency with computers, Microsoft office, and general work related software.

Excellent research, prospecting and sales planning skills.

Exceptional communication and time management skills.

Multi-Tasking and the ability to work with teams are essential.

Superior writing, editing, and proofreading.

Follow instructions clearly and accurately within a timely fashion.

Proactive and enthusiastic about delivering positive results.

Passion, drive and the desire to be a part of a growing team that makes a difference for both the company and our clients.

Benefits:

Competitive Salary

Transport Allowance

2 x Eid Bonus [25% of Base Salary]

Annual Bonus [Up to 50% of Base Salary]

Accidental Health Insurance

OPD Allowance

National Holidays [All National Holidays]

Vacation Leaves [Up to 4 Weeks]

Marriage Leaves [Up to 1 Week]

Maternity/Paternity Leaves [Up to 3 Months]

Casual/Sick Leaves [8 Days/Year]

Job Type: Full-time

Communication Officer

The position

Aga Khan Agency for Habitat Pakistan is hiring a Communication Officer. The position is based in Gilgit but will work closely with the Communication Lead in Islamabad. The incumbent will be responsible for functions that include the following:

Facilitate the process of conceptualizing and implementing communication strategies, plans, and campaigns of the organization

Develop, write and edit reports, press releases, social media content, and other material.

Ensure compliance with communication-related activities agreed with the donors.

Develop visibility and communication material for seminars and workshops organized by AKAH Pakistan.

Collaborate with the M&E team on identifying and fulfilling gaps in visibility.

Create and maintain contacts with local media groups and firms. Facilitate the creation of a strong professional image of AKAH Pakistan amongst the media to reach the right audience.

Develop, write and edit human interest stories. Conduct regular field visits to interview beneficiaries to aid in writing these stories.

Document/maintain digital media archives, including photos and videos.

Disseminate a steady flow of information (social media updates, human interest stories, talking points, etc.) to Communication Lead for internal and external dissemination.

Contribute to sharing and learning about AKAH Pakistan's work through efficient use of internal and external communication channels, systems, and social media.

Regularly provide high-quality digital images and videos of AKAH Pakistan's work in the region.

Perform any other work-related duties to support the attainment of organizational goals.

The requirements

Education: University degree in Communication, Journalism, Public Relations, English Literature, Marketing, or a closely related discipline.

Experience, skills, and competencies:

A minimum of 3 years of experience as a media or communication officer is required. Experience in working with donor-funded projects will have an added advantage.

Should have excellent skills in developing mass communications materials such as leaflets, brochures, cover pages, photographs, etc.

Must possess excellent knowledge about the use of social media.

Proven experience using Photoshop, Illustrator, Final Cut, Adobe Suite (or other alternative design software.

High level of self-motivation, initiative, and creativity

Strong interpersonal and communication skills, with an ability to work with community members and local authorities sensitively and respectfully.

Highly willing to travel, and at short notice.

Fluent in spoken and written English, Urdu, and other regional languages.

Previous experience in NGOs or humanitarian work will be an asset.

The position is based in Gilgit but will require travelling across the region or to other cities in Pakistan.

Sector

Social Development

About the Agency

A new agency, the Aga Khan Agency for the Habitat (AKAH), works to ensure that people live in physical settings that are as safe as possible from the effects of natural disasters, that residents who do live in such high risk areas are able to cope with disasters in terms of preparedness and response, and that these settings provide access to social and financial services that lead to greater opportunities and a better quality of life. The new agency merges the activities of the Aga Khan Planning and Building Services, with its prize-winning water and sanitation programmes and low-cost habitat products, such as smoke-free stoves; the humanitarian arm of AKDN, FOCUS, which promotes disaster mitigation and resiliency and intervenes after disasters; the AKDN’s Disaster Risk Management Initiative, which focuses on disaster preparedness in remote areas; and the environment- and habitat-related activities of the Aga Khan Foundation, including the Prince Sadruddin Fund for the Environment and the Foundation’s highly regarded rural support programmes.

Region

South Asia

Location

Pakistan

Salary

Salary and package to attract the best candidate

Job Expires

22-Sep-2022

Social Media Marketing Specialist

Rs 80,000 - Rs 100,000 a month

Job details

Salary

Rs 80,000 - Rs 100,000 a month

Job Type

Full-time

Qualifications

SMM: 3 years (Required)

Full Job Description

Job Description

We are hiring an experienced Social Media Marketing Specialist to help us keep growing. If you're dedicated, ambitious, creative, and have excellent writing and communication skills, then this is the job for you.

Responsibilities:

Develop strategies for launching social media campaigns.

Create paid campaigns on social media platforms.

Capable of maintaining online ads.

Skillful in LinkedIn, Twitter and other related platforms.

Proficient in Google Analytics.

Capable of using advanced metrics to measure the success of a marketing campaign.

Keep up to date on the latest social media trends.

Great problem-solving skills.

Deep knowledge of social media principles.

Ability to identify long term trends in data.

Great communication skills (IMPORTANT!).

Experience of working with a content management system.

Strong project management skills.

Proficient in Planning, developing, implementing and managing the overall social media marketing strategy.

Can lead and optimize social marketing efforts for company and client campaigns, and collaborate with multi-functional teams to execute them.

Create integrated and cost-effective digital strategies.

Firm grasp of emerging digital tools.

Required Skills:

1. Communication - it’s important to have strong communication skills that can flex to fit any platform/clients.

2. Writing - Should know how to write concise copy that elicits emotion from the audience. Must be proficient in written and verbal American English.

3. Creativity - Develop innovative, risk-taking social campaigns:

Create visually appealing, multimedia content.

Consider every aesthetic detail of a social post, from images to links to formatting of copy.

Lead productive brainstorms that bring out the best ideas.

Hone and expand the client’s brand voice and persona.

4. Agility – Must be able to quickly pivot and react to a new trend, opportunity or crisis.

5. Traditional and Digital Marketing – Understanding of other traditional and digital marketing approaches: email, events, lead generation, PR and more. This knowledge is necessary to help position social media within the larger context of how our brand connects with its customers, drives sales and generates revenue.

6. Data Analysis – Looking at data and turning it into action on a regular basis is a must.You will need an understanding of both qualitative and quantitative data, and should know how to prepare reports to be shared with clients.

7. Efficiency and Organization – Must be efficient and highly organized, with good understanding of time management.

8. Engagement and Making Connections – A core skill of social media is to be inherently social. Establishing and building digital relationships and driving engagement is a must.

Additional Information:

You will be required to take and pass a written-English test if you are shortlisted for this position.

Salary Range:

80,000-100,000

Job Type: Full-time

Salary: Rs80,000.00 - Rs100,000.00 per month

COVID-19 considerations:

No

Ability to commute/relocate:

Islamabad: Reliably commute or planning to relocate before starting work (Required)

Experience:

SMM: 3 years (Required)

Application Deadline: 14/09/2022

Expected Start Date: 19/09/2022

Marketing Manager

Rs 80,000 a month

Job details

Salary

Rs 80,000 a month

Job Type

Full-time

Qualifications

Marketing: 3 years (Preferred)

English (Preferred)

Full Job Description

Great job opportunity for aspiring marketing manager in DHA, Karachi.

TriFit is the first international level chain of fitness clubs in Pakistan, founded by the CEO and top management of Top 10 fitness chain in the world. For more details, go to www.trifit.com.pk

We are seeking a professionally groomed and energetic marketing manager to develop, implement, and execute strategic marketing plans for an entire organization.

Position: Marketing Manager, DHA, Karachi Based

What you will be doing?

-Designing, managing, and evaluating marketing campaigns for B2C and B2B.

-Organizing promotional events and coordinating day-of deliveries and staffing

-Support integrated cross-channel digital campaign planning and execution across multiple digital touchpoints

-Manage the SEO and paid media agency to drive best-in class organic and paid search strategy and execution for the markets.

-Manage a budget for social media, leverage advanced knowledge of social media platforms and collaborate with agencies on content calendar, publishing, community management and social listening.

-Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints

-Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

-Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity

-Deploy social listening tools and lead competitor intelligence across digital and social platforms

-Oversee content creation that is in line with brand guidelines and locally relevant, created for different online platforms and channels

-Form key relationships with influencers across the social media platforms

-Identifying potential new markets and creating a plan to enter the market

-Partnering with internal teams and Advertising agencies and data form past marketing events to estimate product demand

-Brainstorming fresh advertising ideas with senior management

What you should have?

-5+ years of work experience in digital marketing for consumers and businesses

-Worked or coordinated with Marketing Agencies

-Self-starter with excellent communication, organizational skills & networking .

-Ability to understand buyer needs, and have an understanding of the sales process

Qualifications Required:

At least Masters in related field.

#marketing #trifit #marketingjobs #marketingmanager #karachi

Only apply if you meet the criteria. Good Luck!

Job Type: Full-time

Salary: From Rs80,000.00 per month

Experience:

Marketing: 3 years (Preferred)

Language:

English (Preferred)

MediaCom | Senior Media Planner - Digital

Job details

Job Type

Full-time

Full Job Description

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Media Planner - Digital to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Business Manager - Digital.

3 best things about the job:

You get to work some of the largest clients in the country.

Get to work closely with top publishers such as Google & Facebook.

Get to explore new digital platforms for your campaigns.

Measures of success –

In three months:

Understand and manage client expectations and work on deliverables

Independently manage the client and bring in new digital ideas for the client/brand portfolio.

In six months:

Setting the digital way-forward for brands, setting the digital direction.

New platform exploration and develop connected platform digital media solutions.

Successfully pitch for new businesses.

In 12 months:

Emerged as the contact person both internally and amongst clients for digital solutions.

Become the team lead on the account.

Showcase digital work done for awards.

What your day looks like at MediaCom:

Develop and lead digital strategy and introduce innovative executions.

Liaise with media partners to align objectives and strategies and provide input in negotiating and implementing digital media solutions.

Oversee execution of media plans and help with implementation of new platforms. Be responsible for monthly spending.

Develop reporting standards and track overall progress and target achievement.

Maintain client relationships and drive digital agenda with client teams.

Explore new platforms and maintain relationships with existing partners to get best deals as well as introduce new opportunities.

Maintain client and partner relationships at appropriate levels.

What you’ll bring:

Google Certified, (otherwise will need to be certified before the end of probation).

Keen interest in digital and digital trends.

Strong oral and written communication skills/ presentation skills and interpersonal skills.

Go getter with a keen nature.

Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.

Excellent time management skills with the ability to multi-task in high pressure situations.

Demonstrated leadership abilities, especially with cross-disciplinary efforts.

Minimum qualifications:

Candidate must possess at least a Master’s degree in Business Administration, or Marketing.

2 to 4 years exposure to experience in digital planning / marketing / media.

MediaCom helps brands unlock growth through media. We do this by applying our unique Systems Thinking approach to data, technology and creativity to design communication strategies that build brands and generate sales.

As part of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm, we have access to the richest data sets and most robust benchmarks in the business, enabling us to identify the best avenues for growth and unlock the potential in every brand.

Our success is underpinned by our long-standing belief that if we invest in our people, we’ll deliver better results not only for our teams but also for our clients. “People First, Better Results” means that we invest in our people’s careers and capabilities to help grow our clients’ businesses.

In 2018, this approach led MediaCom to become the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100. The agency retained the WARC Media 100 title in 2019, also winning Agency of the Year (MediaCom Israel) and Campaign of the Year (Gillette – I Don’t Roll on Shabbos, MediaCom Connections Israel).

MediaCom is one of the world’s leading media communications specialists, with billings of US$13.5 billion (Source: COMvergence, March 2019), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

For more information, visit www.mediacom.com

Find us on Twitter @mediacomglobal

Like us on Facebook at facebook.com/MediaComGlobalNews

Join us on LinkedIn at linkedin.com/company/Mediacom

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Territory Sales Supervisor

Description :

Grade Level: L1

Location: Islamabad

Last date to apply: 9th September 2022

What is a Territory Sales Supervisor?

TSS team is a sub part of the Regional Operating model lead by the Regional Business Head. This position reports to the Area Sales Manager who leads a team of two to three TSSs. We work with internal and external stakeholders to achieve regional sales targets and resolve issues that occur on daily basis which results in growth of JazzCash & Postpaid Sales and Franchise/Retail Business Development.

What does Territory Sales Supervisor do?

Learns Jazz’s values, business, and products, the Regional Operating Model, and an understanding of the market dynamics

Visits the market daily to conduct spot checks/retail audits on stock availability

Be assigned one Franchise (in few cases two, depending on the potential & geographical spread)

Start managing the assigned franchise on daily basis; ensuring visibility of daily reports shared by the Area Manager; while carrying out strong franchise follow up

Builds contacts and understanding how to get the work done smoothly and efficiently through the franchise and retail network

Ensures Retail & Distribution network development – by engaging Franchise staff & DO

Focuses on Enablers; BVS Activation; EVC (Agent to Agent serving); Market Float management (2.3 days); DO service levels (daily basis 50%); Recharge (Jazz Load & Scratch cards) Non-Performers to be less than 5% (ensure DO follows up with non performing retailer); Follow up with DO to ensure minimum balance Retailers are less than 5%

Along with the Enablers focus on achieving Target KPIs: Recharge; Gross Ads (pre & postpaid); JazzCash (DR, Cash-In & M-Wallet); MBB (Data Devices); Active Retail Base (EVC; BVS Devices; & JazzCash Retail Base) Devise plans to increase the sales of handsets, Wi-Fi devices, remittances and postpaid numbers

Starts engaging the retailers in planning BTL (below the line) activities based on target achievement

Focuses on Optimal utilization of Trade Marketing spend

Focuses on channel foot print expansion and improvement in KPIs (minimum balance, retailer servicing for JazzCash and Voice)

Works on Territory Integrity & Infringement Control

Be expected to develop healthy relations with the retailers, franchise owners of your area

Continuously review and bring improvements in JazzCash & Voice KPIs assigned to you and your team

Proactive and creative by bringing forward new ideas and processes for the betterment of your whole team

Manages franchise and retail channel by motivating and counseling the concerned stakeholders and explain the profitability model

Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Requirements

Someone who has already delivered on challenging projects.

Has taken end-to-end responsibility from planning to roll out followed by feedback.

An individual who can work both remotely as well as under supervision to improve the effectiveness and penetration of the sales and distribution channel.

Who can work on achievement of monthly KPI targets such as Jazz Cash Wallet Activation, Post-paid & Prepaid Sales, Remittances, and Cash in, MNP etc.

Increases penetration of overall business in the assigned areas.

Meets assigned targets end to end.

Strengthens & develops the Channel.

Has a relevant experience of sales management & channel development.

Benefits

As one of the leading employers in the country, Jazz epitomizes the philosophy that each Jazz employee is passionately living a better every day inspired and enabled by visionary leadership, a unique professional culture, a flourishing lifestyle, and continuous learning and development. As one of the largest private sector organizations in Pakistan, our objective is to continue to change the lives of our 75 million customers for the better. This is an opportunity for someone who wants to be part of something transformative, someone who can play a critical role in driving our success. Together, we can empower millions more with the tools necessary to progress in an increasingly digital economy.

Amazon PPC Specialist

Job details

Job Type

Full-time

Qualifications

Bachelor's (Preferred)

Amazon PPC: 3 years (Preferred)

Planning & Strategy: 2 years (Preferred)

Management: 2 years (Preferred)

Digital Marketing: 2 years (Preferred)

English (Preferred)

Full Job Description

Job Description

The Amazon Marketing Specialist will ideate, implement, and analyse the best online marketing statements through product detail page execution, digital merchandising, and brand-specific content to commerce initiatives. You will also be responsible for the execution and daily optimization of timely and compelling digital marketing campaigns, including PPC, coupons & discounts, video, display advertising, and insight-driven reporting.

Roles and Responsibilities

Create and manage digital ad campaigns to meet company targets.

Create and optimize marketing campaigns and strategies for multiple international markets simultaneously.

Optimize budgets and spending according to ads performance.

Liaise between sales, external partners, US marketing, and the account to effectively execute retailer-specific merchandising and promotional initiatives.

Analyse data to determine ways to optimize performance to improve conversion rates, open percentages, and other key metrics.

Provide regular performance reports to supervisors.

Make recommendations to continually improve performance by analysing internal results, competitive data, and keeping on top of industry trends.

Document clearly defined action steps and recommendations.

Requirements

Proven work experience as an Amazon Marketing Specialist.

Hands-on e-commerce or online marketplace experience.

Knowledge of Amazon Vendor Central and paid advertising experience (pay per click) is a plus.

Digital Marketing Experience.

Advanced Excel knowledge and skills.

Excellent written and verbal communication skills.

Strong analytical and data interpretation skills.

Strong ability to multitask.

Skills

Advanced Excel Skills

Communication Skills

Analytical

Data Interpretation Skills

Digital Marketing

Employment Type

Full-time

Industry

Apparel & Fashion

Location: Only the Karachi base is available for this position.

Job Type: Full-time

Salary: Rs120,000.00 - Rs180,000.00 per month

Ability to commute/relocate:

Karachi: Reliably commute or planning to relocate before starting work (Preferred)

Education:

Bachelor's (Preferred)

Experience:

Amazon PPC: 3 years (Preferred)

Planning & Strategy: 2 years (Preferred)

Management: 2 years (Preferred)

Digital Marketing: 2 years (Preferred)

Language:

English (Preferred)

Application Deadline: 23/09/2022

Expected Start Date: 23/09/2022

Social Media Manager - Content Writer

Job details

Job Type

Full-time

Full Job Description

The Company

At DGR TechLabs, we work with clients to understand their needs and develop specialized solutions in order to help them reach their serious, long-term financial goals.

We develop custom solutions, provide technical consultation, and also help

companies fuel their growth by providing Search Engine Optimization and Digital

Marketing services. Our mission is to provide a one-stop-shop experience by

providing excellent customer service and a range of diversified products.

The Position

The ideal candidate must have a deep understanding of digital platforms and tools

with a strong ability to create effective digital content and social media strategy. The person must be knowledgeable about long-term and short-term social development,

ideation, strategy, engagement, and metrics for outstanding ideas to push the limits

of what brands can achieve on digital outlets.

Responsibilities

Oversee day-to-day management of campaigns and ensure brand consistency

Facilitate scaling brand and company awareness through various social media channels

Work with the brand to create and implement social media strategies monthly

Ensure brand consistency in copy through tone, voice, and terminology

Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience

Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube, and LinkedIn

Ensure progress on all platforms by using analytical tools such as Google Analytics and others

Oversee the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

Qualifications & Skills

Bachelor's degree preferably in business, marketing, journalism, public relations or related field

4-8 years of social media management experience creating digital content

Professional certification in Google Analytics is strongly preferred

Proficient using multi-social posting programs such as HootSuite and HubSpot

Strong computer skills using Microsoft Office and Adobe Suites

General knowledge of Search Engine Optimization and internet ranking for web content

Relevant experience in determining a target audience and catering to unique marketing campaigns to capture their attention

Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach

Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

Strong attention to detail and creative abilities

Self-driven, enthusiastic, responsible, and dependable

Perks & Benefits

Market-leading Salary

Employee Performance-based Increments

Paid time off (PTO)

Recreational area for in-house games

Friendly work environment

Job Type: Full-time

GroupM Nexus | Associate Director - INCA

Job details

Job Type

Full-time

Full Job Description

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Director - INCA to join us. In this role, you will be responsible to lead, establish and manage INCA business end to end in the market. You will work closely with the regional/global teams and also with key stakeholders within markets.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Chief Digital & Strategy Officer.

3 best things about the job:

Being part of a talented, and passionate team.

Working and interacting closely with top media corporations

Opportunity to implement and execute industry first initiatives

In this role, your goals will be:

In three months:

Complete knowledge of influencer marketing, buying and planning systems. Understanding of the programmatic buying, open market exchange process – includes basic understanding and importance of trading tools like DSP and SSP.

Understanding of the market landscape (including current vendor offerings) and what agencies and clients demands.

Monitor investments behind INCA campaigns.

In six months:

Understand new developments in the digital market.

Deliver exceptional value from negotiations with media owners against KPI.

Ensure all specified audit/buying/digital guarantees are met.

In 12 months:

Ensure close relationships are developed with all key media owners.

Display strong ability and knowledge for all day to day systems.

Close negotiation deals and manage assigned tasks, regional/local.

Drive awareness on Influencer Marketing as a subject regionally. Participate in Industry Events and be the knowledge center on Influencer Marketing to clients and press/media.

What your day job looks like at GroupM Nexus:

The Associate Director - INCA will work with the clients, the agencies (including the INCA champions embedded within the agencies eventually), the Trading team (rates & contracts with suppliers), the Finance team (billing) and will report to the CIO.

1. Drive Adoption of INCA

Revenue opportunity – seize opportunities and adjust INCA solution to increase billing

Commercial set up in market – ensure good adoption of standard commercial model and drive PBT

Potential client list - identify revenue opportunities by client, plan and pitch

Supplier footprint – coordinate with key suppliers

Timings / Roll out – strong project management and organization in an ever-changing environment

Work with local Trading and local agencies to set yearly targets for INCA billings per agency.

2. Client Management

Develop relationship with key clients

Ensure that proper material is delivered to provide guidelines and incentives for next campaigns (insights, benchmarks, latest innovations, recommendations, etc.)

3. Internal agencies

Educate: conduct trainings among agencies about influencer marketing

Support on business development and campaign operations whenever needed

4. Expanding the product set

support the development of the product roadmap across markets. Increasing capabilities is crucial for sustainable success given the rapid growth of the sector

5. Trading, Finance and Biz. Operations

Align with trading team

Align target numbers client and agency wise.

Establish Salesforce, Actualization and FinOps Reporting

Enable team with other BizOps tools, SharePoint, and other business tools available.

6. People

Manage, enable, and empower the entire INCA team locally

Setting SMART targets for everyone in the team.

What you’ll bring:

An entrepreneurial mindset and the willingness to drive the use of INCA in Pakistan

Understanding of the social influencer and social media landscape

Understanding of agency processes and structures, especially partnership and content teams

Excellent presentation skills

Excellent numerical skills with the ability to quickly analyze commercial constructs and opportunities

Comfortable in negotiating deals that ensure a beneficial outcome for all concerned

Comfortable in working autonomously

Excellent problem-solving skills and ability to think creatively

Good management skills

Fluent in Urdu and English

Minimum qualifications:

Must be a BBA / MBA from a reputable university or equivalent.

6+ years’ experience in digital marketing

3+ years of working on social influencer/content focused campaigns

More about INCA

INCA is a GroupM solution whose end-to‐end service enables brands to run AI‐powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA is powered by a proprietary platform that provides unique creator and audience insights, workflow tools, content amplification, and detailed campaign reporting dashboards. It features a proprietary algorithm that uses real-‐time data to source, curate, and match publishers and influencers to a brand’s campaign needs to deliver the most credible partners and content for the greatest impact. The INCA team supports GroupM’s agencies to create and deliver campaigns for their clients. INCA complements our agencies’ individual content offerings

About Pakistan

GroupM Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers.

Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. GroupM Pakistan is a closely knit community where we value differences in opinions and thrive amidst this growth. Be a part of our dynamic team now!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.